"Leadership is about empathy. It is about having the ability to relate to and connect with people for the purpose of inspiring and empowering their lives” Oprah Winfrey
According to Gary Vaynerchuk “when you give more than you take you have leverage for life”. For Gary, the best marketing strategy is to care. This requires going the extra mile for your clients rather than focusing on just making a sale. Showing your clients that you care about them will make them feel like they are worth more than a dollar sign. It also demonstrates your ability to build an emotional connection with your clients, shows that you have a heart, and most importantly your clients will know you value them as individuals.
People love to feel validated and appreciated. When your clients know you appreciate them, you will certainly generate repeat business. A great product or service speaks volumes, whether or not the person behind it has empathy, but entrepreneurs with big hearts are trend setters and legacy makers!
In a society where there are so many people who care about themselves and how they can use others to get ahead, it is very refreshing to find an entrepreneur whose mission is to help others with no expectations of making a sale.
My beloved and late mother, who passed away on July 25, 2016, was the queen of empathy marketing. She truly understood the power of investing in people. Although she was innately a nurturer and had a heart of gold, as the CEO of a tutoring business, she consistently showered her clients with advice, compassion and empathy. As a result, her business grew based on referrals, not traditional marketing or advertising. She also produced excellent results for her clients and built a solid reputation. My mother had a loyal clientele that most entrepreneurs crave.
People are inspired by business leaders who are courageous and compassionate. The world is waiting for entrepreneurs who have "heart" and are not caught up in solely making profits. The most successful entrepreneurs solve a problem, fill a void in the market place or produce a product that everyday people need.
Empathy marketing has to be done with balance. It is important to be mindful of people who do not value your business or respect your worth. This can also make you vulnerable to those who will consciously or unconsciously take advantage of you. Protect your reputation and brand, but be selective about who you do business with. Listen to your gut and be wise. If you view kindness as a strength and not a weakness, they you will keep pushing forward in spite of a bad client or business deal gone wrong. Mistakes and bad experiences are unavoidable. Yet, being stone cold will not protect you from bad experiences.
As long as you maintain a strong work ethic, commit to integrity, compassion, consistency, people will be eager to do business with you. When your product or service is high quality and you have the right business systems in place, making a profit is inevitable! If you desire to make a difference or leave a legacy, consider using empathy marketing.
By: Stacey Berry , Founder Bstellar Consulting Group
Twitter and Instagram @bstellargroup